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MLM Genealogy Leads - The Good, The Bad & The Unappealing
MLM genealogy leads can be quite a useful tool in setting up your network marketing business, particularly if you're an experienced marketer. However, as with anything else, there are both pros and cons to using them. In this article, we'll look at the issues surrounding MLM genealogy lists.
First, The Good...
I normally consult with networkers who are new to the business. More often than not, they've been told by their upline to make a list of friends, loved ones, and acquaintances to approach about their opportunity.
This is not the best way forward.
If you're selling sports cars, the best possible prospect is someone who has bought a sports car lately... which may or may not include your pals, family, and associates.
Sponsoring someone into your MLM opportunity is no different. Preferably, you want t speak with people who have joined a network marketing opportunity lately. These are known as "opportunity buyers," which is exactly what MLM genealogy leads are.
So, if you're thinking about purchasing MLM genealogy leads, you're on the right path.
The Bad...
Unfortunately, it's not always that easy.
MLM genealogy leads are often years old, having been dragged from the back office of companies that are no longer in business. This translates into lots of bad numbers and people screaming, "John doesn't stay here anymore... Quit calling me!"
Additionally, there's a very good chance that the list has been marketed many times. Chances are, your "fresh MLM genealogy lead" is contacted many times before you actually purchased their information.
Another issue is clients. Many companies place both consumers and distributors in the same report, and just because somebody purchased a product doesn't imply they'll be interested in joining an opportunity. Yet more of your time is wasted.
The Ugly...
Last of all, there's one very important factor to weigh. Every name on the list that you bought it there for one purpose and one purpose only: they joined, or bought product from, a MLM.
Not one of them asked for their name to be put there, nor did they ask to be solicited by you.
This influences you in two ways:
1) Legally, you need to be careful in how you make contact. Since you don't have their permission, and their telephone number may be on the do not call list, you can't take advantage of something like voice broadcasting... and you need to be careful with e-mail.
You can call them one by one, but that's not so efficient...
Direct mail is most likely safest, but a few MLM genealogy leads actually include address data. Most include things like name, phone, and e-mail if you're lucky.
2) It requires more skill to be successful with these leads. If you're going to attend the phone and call them cold, you better know precisely what you're going to say and be confident in your delivery.
Or else--if they smell fear--you'll be eaten alive!
So there you have it! The good, the bad, and the ugly on MLM genealogy leads.
You might be right to be targeting opportunity purchasers, but be aware that most MLM genealogy lists are aged, outdated and full of bad data. You have to be careful how you reach out to them, and when you do actually reach the person whose name is on your list you will have to handle the conversation with care.
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